重新思考繁荣时尚产业的商业模式
时尚的循环商业模式,旨在赚取收入而不制作新的...
Through its managed marketplace, thredUP has created a smarter and easier way to buy and sell secondhand clothes.
thredUP has designed a modern resale experience on one of the largest online platforms for women’s and kids’ apparel. Through its managed marketplace, thredUP has created a smarter and easier way to buy and sell secondhand clothes.
Thredup Sellers从任何品牌免费送入预接受的衣服。Thredup然后处理这些物品,进行质量检查,题目,价格分析,存储和上市,所以它们可以转售。
thredUP buyers enjoy access to an ever-changing assortment of high-quality, low price clothes from more than 35,000 brands.
尽可能长时间保持使用衣服是一种时尚循环经济的中央策略。亚博足球分析重新商业对整个资源效益的积极影响分析。
Thredup估计,如果美国的每个人在2020年购买了一个代替新的新手,那将节省:
3.6Mts of CO2e (66M trees planted)
1000亿升水(1.25b淋浴)
浪费2000万公斤(18,700名全垃圾车)
Thredup目前每天收到成千上万的物品,并每天每天加工100,000个,从垃圾填埋场转移衣服并返回使用。预计目前价值约为90亿美元的转售市场to increase to more than USD 47 billionby 2025. Resale’s projected growth is driven by more sellers putting great products into the market.
在2000年至2015年间,每年销售的服装物品数量增加到约1000亿个单位。与此同时,我们的New Textiles economy reportshowed, the number of times an item is worn (the ‘utilisation rate’) decreased by almost 40%.
In the US, clothes are only worn for around a quarter of the global average and some garments are only worn between seven and ten times. The result is that huge volumes of clothes are landfilled or incinerated each year, not only losing the material, but also the energy, water, nutrients, land and many other resources used to produce textiles and garments.
衣服的低利用率不仅影响环境,而且影响经济。在全球范围内,客户在他们扔掉的衣服中失去了460亿美元的价值。由数字技术支持的循环时尚公司正在抓住机会捕获其中一些价值。
想要销售他们的衣服的顾客免费获得“清理套件”,并将预付费标签发表给Thredup。一旦Thredup收到物品,它就会遵循此过程。
Thredup对项目进行排序,选择它们并处理它们以转售 - 这包括拍摄,评估和评估每件衣服。在其分销中心网络每周六天大约有1500人的工艺衣服。
对于在Thredup上销售的物品,卖家获得现金,Thredup在线信用,选择合作伙伴学分或慈善捐赠收据。
thredUP清洗或尚不具备这种能力repair items so it follows arigorous 12-point quality inspection为购物者提供一种策划,高质量的转售体验,就像购物新的。
在市场上未列出的物品,无论是转到二手服装店(旧货店)和纺织回收商。卖家还可以选择加入Thredup的返回保证服务,以便将任何未接受的物品归还给他们进行固定费用。
2018年,Thredup将其平台扩展了转换服务(RAAS),该平台允许品牌和零售商插入Thredup的操作平台。该服务是为每家公司定制的,并包含以下任何或所有这些。
清理套件分配
品牌可以为能够向顾客发送从任何品牌的顾客提供的顾客提供Thredup的清理工具包,并在品牌商店信用中获得报酬(例如,礼品卡)。一个例子是差距x thredup.Clean Out Kits which allows Gap customers to get shopping credit for items that meet thredUP’s quality standards.
兑现市场
卖家可以将他们的Thredup积分转向现有品牌伙伴关系的现金或优惠券(例如,田径运动员或改革)。
Resale shops
thredUP powers both in-store resale pop-ups of a brand’s merchandise in their physical store locations (for example, Madewell), as well as online resale shops where thredUP cross-lists inventory of secondhand items on their online platforms (for example, Walmart).
磨损/使用的回报
Brands accept the return of worn items that can’t be resold as new, and thredUP resells these worn products through its marketplace.
Thredup买家和卖家可以访问他们无法负担得起的品牌。他们还从衣服上赚钱,他们不再佩戴并感觉良好地减少对环境的负面影响。
除了减少垃圾填埋场的衣服量,品牌和零售商将转售到其运营中可以促进收入。根据这一点Thredup 2021转售资金t, the value of the US re-commerce market was $36bn US in 2021 and is projected to double in the next five years reaching $77bn by 2025.
零售商还可以赢得新客户,并鼓励客户忠诚度:
通过与Thredup合作,通过清理套件提供优惠券
以较低的价格点吸引年轻的人口统计
increasing their store or site traffic with the ability to constantly update their inventory and offer new products
Thredup在2018年收入张贴了129.6百万美元,这是2019年的16380万美元和2020年的1.86亿美元,市场腕表报告。
亚博ag亚博体彩买球苹果版意甲赞助商Ellen Macarthur基金会努力加速转型至循环经济。亚博足球分析我们制定和促进循环经济的思想,并与全球范围内以规模调动系统解决方案的商业,亚博足球分析学术界,政策制定者和机构。
Charity Registration No.: 1130306
OSCR注册号:SC043120
Company No.: 6897785
亚博体彩买球苹果版Ellen Macarthur Foundation Anbi Rsin Nummer:8257 45 925
艾伦麦克阿瑟基金会的工作亚博ag亚博体彩买球苹果版意甲赞助商得到了支持Strategic Partners and Partners.