找到一个共同的语言——循环economy glossary launched
Published on 9th September 2021
The circular economy is based on three principles: eliminate waste and pollution, circulate products and materials, and regenerate nature. Sounds simple enough, but how do we effectively explain and apply these definitions to our current system?
It is stories that have been missing up until now,according toAlice Irene Whittaker, Writer and Environmental Comms Leader at the Smart Prosperity Institute & the Natural Step. Between the system and individual, sometimes the stories which contain the power to move us to care and become involved, get lost. People receive different information in different ways and the responsibility lies with everyone: businesses, NGOs, and governments to tell stories that resonate with different audiences.
Taking part in an acceleration session atWCEF2021last week,Alicespoke alongside guests including the Ellen MacArthur Foundation’s, Media and Messaging Lead -Ross Findon, Share Reuse Repair Initiative’s project director,Rosemary Cooper, founding leader of the Eileen Fisher Renew resale programme,Megan Arnaud, and founder of Point Off View,Marina Testino. The session centred on the importance of the language used to describe the circular economy, and how we can implement clear definitions that everyone can easily remember and understand. It was established very early on that people do not need to be a leader or have communications in their title to play this very important role. The circular economy provides a positive rallying vision – and messages always need to provide a call to action that links to the pressing issues and multiple global crisis’ we are facing.
Ross explained that the circular economy is about flipping our current take-make-waste economic model on its head to one where we eliminate, circulate, and regenerate. The circular economy is a clearly defined solution – a system that provides people with much better choices. To this end, the Foundation has been collaborated with one of its strategic partners, Inter IKEA, to create a glossary of terms designed to empower people to share knowledge in open and transparent conversations. Thelatest glossaryincludes definitions for commonly-used terms such as recycle, reverse logistics, and finite resources. It also explains the difference between virgin, non-virgin, and renewable materials, biological and technical cycles, and reuse, refurbishment, and remanufacturing.
As we head into COP26, Ross told the audience that it is becoming increasingly obvious that more countries are bringing circular economy solutions to the table and including circular economy legislation to meet climate targets and deal with plastic waste and pollution. There is a definite recognition of the role the circular economy can play in tackling some of the biggest global challenges we currently face.
Rosemary Cooper - 股份项目主任,Reuse Vive Anitiative提醒我们,激励个人的事情不一定是地球,他们更多地是关于需求,实用性,风格,节省金钱和舒适感。但是,她还分享说,帐篷“比我们想象的要大”,越来越多的人在生活中做出循环经济选择。亚博足球分析如果我们能够实现这些多样化的动机,我们就有可能使这些行为主流化。没有一种规模适合所有信息,但是在WCEF2021中响起的是,参与故事的人是确保他们在循环经济上投资的关键。亚博足球分析
In order to accelerate the transition to a circular economy, it is vital we speak with a common voice, using a common language and definitions that can be easily understood by all. If you want to know more on how to communicate to a wide variety of audiences, to customers, and to audiences outside your sector, the sessions are available oncatch-up.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No.: 1130306
OSCR Registration No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925
艾伦·麦克阿瑟基金会的工亚博ag亚博体彩买球苹果版意甲赞助商作得到了我们的支持Strategic Partners and Partners.