Organic jeans for rent: MUD Jeans
MUD makes, rents and recycles organic cotton jeans.
Creating solutions for a world where clothes are kept in use.
For decades, jeans have been at the heart of countless fashion collections. However, they’re no exception to the fashion industry’s take-make-waste approach. Making jeans requires large amounts of resources, such as pesticides, water, and energy, and the way they’re designed and constructed makes jeans difficult to remake and recycle after use.
Redesigning this iconic fashion staple is the perfect starting point on the journey towards a circular economy for fashion.
The Jeans Redesign guidelines encourage leading brands, mills, and manufacturers to transform the way jeans are made. Based on the principles of a circular economy, they're a blueprint for collective action to scale circular practices.
The guidelines are a starting point for industry to design and make products aligned with the principles of a circular economy. Making jeans that are used more, made to be made again, and made from safe and recycled or renewable inputs.
They're a 'minimum bar', designed to be regularly reviewed and updated to ensure they continue to drive the industry forward. The first redesigned jeans using the guidelines were completed in June 2021, demonstrating that it is possible to create circular jeans today.
The guidelines were updated in 2021, and all participants should now be working towards these. The Jeans Redesign - Insights from the first two years, reveals the barriers, solutions and innovation gaps faced by participants between March 2019 and June 2021.
Advance Denim
AGI Denim
American Eagle
Artistic Apparels
Artistic Denim Mills
Artistic Fabric Mills
Artistic Milliners
Arvind
ASOS
Azgard9
Balzac Paris
BAM Bamboo Clothing
Banana Republic
Blue Design America
Blue of a Kind
Bossa
Boyish Jeans
C&A
Çalık Denim
Chantuque
Chloé
Cone Denim Mills
Creative Knits
Crescent Bahuman
Cross Textiles
Crystal International Group Limited
DEMCO
Denim Clothing Company
Denim De L'Ile
Denim Expert
Denim Village
Diamond Denim by Sapphire
DL1961 Premium Denim Inc
DNM Denim
Ereks-Blue Matters
ESPRIT
Fairblue Jeans
Frame
Frank And Oak
French Connection
Frontline
Ganni
GAP
Garmon Studio
George at ASDA
Good American
GUESS?
H&M
HANTEX
Hirdaramani Group
HNST
House of Gold - Blue Diamond Denim
Indigo Garments FZE
Interloop Limited
ISKO
JCPenney
KG Fabriks
Kipaș Textiles
Lee
Levi Strauss & Co.
Maritas Denim
Marks & Spencer
Mastertex
Monki
MUD Jeans
Naveena Group
nu-in
Organic Basics
Orta Anadolu
Pacific Jeans
Panther Denim
Primark
Prosperity Textile
RE/DONE
Reformation
Remi Holdings
SAITEX
Salsa Jeans
Sapphire Fibres - Neela Blue
Sarp Jeans
seventy + mochi
Soorty
Tarasima
Tat Fung
Taypa
Thought Clothing
Tommy Hilfiger
Triarchy
unspun
Urban Outfitters EU
US Apparel & Textiles
Weekday
Wrangler
Zamira Fashion
MUD makes, rents and recycles organic cotton jeans.
A simplified jacket design that aides recycling.
Published on 20th October 2020
Teemill is a tech-based fashion business that takes a more holistic view of the fashion...
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No.: 1130306
OSCR Registration No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925
The work of the Ellen MacArthur Foundation is supported by our Strategic Partners and Partners.