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上游创新:
a guide to packaging solutions

这Upstream Innovation guide tells how to harness the power of upstream innovation as a root-cause solution to plastic waste.

什么是上游的创新?

upstream innovation and downstream innovation

在循环经济亚博足球分析中,upstream innovationis about tracing a problem back to its root cause and tackling it there. It means that rather than working out how to deal with a pile of waste, we prevent it from being created in the first place.

Find out how moving upstream can tackle packaging waste and pollution while generating economic benefits.

Why consider upstream innovation?

这mindset

重新思考the packaging, product, and business model to prevent anddesign out包装waste

Upstream innovation requires a shift in mindset, beyond focusing on incremental packaging improvements. It is about rethinking how we get products and services to users without creating waste.

三种策略

上游创新思维能力可用于实现三个关键的循环经济创新策略 -亚博足球分析elimination, reuse, and material circulation.Backed by more than 110 innovationcase examples,我们展示了在实践中的好类似看起来。

消除方法

有二different approaches to elimination —directand创新的。

这y differ depending on whether an item of packaging serves an essential function or not. Essential functions include necessary protection, containment, convenience, communication and efficiency.

Elimination

Examples ofelimination

Read more about elimination on第36页在完整的指南中。
four消费者面对模型 - 以及B2B的注释

fourdifferent business-to-consumer (B2C) reuse models. They differ depending on the ownership of the packaging — i.e. whether the packaging is refilled or returned — and where the refill/return occurs.

重复使用

Examples of重复使用

阅读更多关于重用的信息p。72在完整的指南中。
routes for plastic material circulation

材料s can be circulated through a technical processrecycling或通过生物学过程堆肥(and for some materials,厌氧消化).

Looking at material circulation through the lens of plastic packaging, this means there are three main routes to consider:

(1) choosing a plastic type (e.g. PET) and packaging design that can be circulated through a recycling route.
(2)选择塑料类型(例如PHA)和包装设计,可以通过堆肥路线循环或,
(3)选择替代不同的非塑料材料(例如纸)并设计用于回收或堆肥的材料。

材料circulation

Examples ofmaterial circulation

Read more about material circulation onp。116在完整的指南中。

让它发生

有五种主要成分,巩固了上游创新努力。

Through in-depth interviews and extensive engagement with businesses, we have identified five key ingredients that support a successful upstream innovation process in the corporate setting.
所有关键成分都不需要一直存在,但至少少数几乎没有似乎意味着创新过程更有可能成功。

Read how the five key ingredients contributed to four successful innovations onp。166.in the guide.

Here you will also find additional guidance on making upstream decisions and the role of Life Cycle Assessment (LCA) in upstream innovation.

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