Down To Earth
These are not your average potatoes! Down To Earth is a line of super delicious, resilient potato...
Let’s fast forward to 2030, when products that actively tackle climate change and build biodiversity are widely available in grocery stores across Europe and the UK...
Start your day right with Regenerate’s Climate Crunch – a delicious, nutrient-dense, protein-packed blend of wheat and peas that will keep you full for hours. Whether it’s our cold cereal, hot cereal cup, or cereal bars, with every bite you are part of a movement of consumers who are helping to reverse climate change and support local farming communities. Our farmers are our climate champions, and that’s why they’re featured on our products.
“Before I became a regenerative farmer, my main source of income was wheat because that’s what my family had been growing here in Poland for generations. To keep my farm going, I was relying on synthetic fertilisers and pesticides, and I could see the damage it was doing to the land and the plants and animals around us. So, in 2021, I decided to intercrop peas with my wheat because it fixes nitrogen in the soil. This enabled me to reduce my reliance on synthetic inputs and allowed me to diversify my income, as I was no longer reliant only on the price of wheat being good. Since then, the health of my soil has improved immeasurably!
The support that I received from Regenerate helped me invest in some new machinery, which would have taken some years to pay off without any financial assistance. Now, I can grow almost 50% more food from each field thanks to intercropping peas and wheat than if I grew each of them separately. I hadn’t considered growing peas before as there wasn’t much demand for them, but working with Regenerate ensured that I had someone to sell them to.”
To initiate the transition, Regenerate provided some financial support to farmers with a grant matching programme, set up a training programme with local agronomists to help farmers learn about intercropping, and worked with farmers to form a cooperative for machinery leasing.
Regenerate has collaborated with farmers to agree supportive contract terms. Most opted for longer term 10-year contracts supplying all the wheat and pea volumes produced on the farm to allow the farm system to reach maturity and produce consistent yields.
The product recipes were designed to use wheat and peas in proportion to their production volumes on supplying farms to help ensure there is ongoing demand for both crops, providing farmers with enduring incentives.
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The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No.: 1130306
OSCR登记No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925
The work of the Ellen MacArthur Foundation is supported by our战略合作伙伴和合作伙伴。